VentureBeat: How long does it take to become a major Internet sensation? Many say “overnight,” but in the case of Gangnam Style, two months of YouTube hits, parody videos, and fan re-dos made one band and their “horsey-dance” more relevant to pop culture than Call Me Maybe.
Carly Rae Jepsen’s Call me Maybe had the right elements to become an Internet sensation. It was catchy, quirky, celebrity endorsed (watch Justin Bieber and Selena Gomez’s parody video here) and more importantly, people were able to think up memes to make fun of it. According to analytics company Visible Measure, Call Me Maybe reached 350 million views, including parody videos and live performances posted to YouTube, in 112 days.
Gangnam Style reached 350 million views in 60 days.
Daniel “Homeless” Mustard needs $15,000 in spare change.
The musician, whose cover of Radiohead’s “Creep” went viral in 2009 when he was homeless, is asking for money to fund an album. Mustard no longer lives on New York City street or in parks, having found temporary housing at homeless shelters and Internet access to mingle with fans at Apple stores.
“When you are homeless you usually have lost some sort of your will to live,” Mustard tells Mashable. “A big part of me getting my shit together has been getting that back.
“And in a big way, getting exposure from the ‘Creep’ video (listen below) and all the support I’ve gotten on social media, and the making of the new record, has helped me get that back.”
This month, Mustard launched a project on crowdfunding platform Kickstarter to pay for the cost of producing and distributing his Fragments of Bone EP and supplemental merchandise.
Mustard’s Kickstarter page lists unique rewards for people who pledge money to his project. So far, 92 people have given $2,903 in four days. There are 46 days left to meet his $15,000 funding goal
He will perform via Skype for backers who dish $110 or more and create cover song videos for at least $250. He’ll also do a live performance anywhere within a 120 miles of NYC for $1,500 and one anywhere outside of that distance in the U.S. for $2,500 or more. At $450, he’ll give a “homeless walking tour” of lower Manhattan.