Media Converged, a division of Qwasi Inc.

Entrepreneur: Though it’s incredibly valuable to be an early adopter of 2012′s tech trends, it won’t hurt your company to be right on time with everyone else who is just discovering them now. It’s not too late to set up a presence on Pinterest and Instagram, and mobile apps aren’t going anywhere anytime soon.

However, as always, new tech trends are on the horizon. From breakthrough online products to new features from established platforms, today’s startups should be jumping on the most promising of tomorrow’s trendy technology.

QWASI Technology: Automates Apple’s New iOS6 Passbook Passes

iPhones internal app can be used for payments, alerts, coupons and client “passes”.

New York, September 7, 2012 — QWASI, So.Lo.Mo – converging Social, Local and Mobile, today announced that through Apple’s Passbook application businesses can rapidly create and distribute their coupons, loyalty cards, alerts, and tickets using the new automated function in QWASI’s Mobile Marketing Center.

“Not only, do we automatically generate the Passbook “passes” with a simple User Experience — and no code integration, but also we have many built-in Passbook delivery mechanisms from SMS to Facebook and Twitter posts,” said Lara Hanson, Digital Director.

“We uniquely leverage social, mobile, and location information to improve the Passbook experience.

And, for those individuals that may not have an iOS 6, Hanson says that’s not a problem.

“Our Mobile Marketing Center will detect if a customer has another type of smart phone or non smart phone,” he said, “and deliver a Mobile Web-based solution that keeps them from missing out on all the great offered by their favorite businesses.”

Apple describes how the application works: “Passbook puts boarding passes, movie tickets, retail coupons, loyalty cards and more are now all in one place. With Passbook, you can scan your iPhone or iPod to check in for a flight, get a movie, and redeem a coupon. You can also see when your coupons expire, where your concert seats are, and the balance left on that all important coffee bar card. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place — like when you reach the airport or walk into the store to redeem your gift card or coupon. And, if your gate changes after you’ve checked in for your flight, Passbook will even alert you to make sure you’re not relaxing in the wrong terminal.”

TechCrunch, had this to say about the new Apple application: “Passbook functions as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, and providing an Apple-approved way to get consumers paying at checkout with their mobile phones … bad news for mobile wallet players like Square, PayPal, and others.”

According to Brian Bennett from CNET, a tech media website, Passbook trumps Google Wallet: “Sorry, Google Wallet fans, but Apple may have just pulled the mobile-payment rug from under Android’s feet. In signature Apple fashion, the new iOS 6 Passbook app takes a shockingly simple approach, which is just why it’ll prove a hit.”

Bennett added: “Apple’s Passbook app, from what I can tell, sidesteps the major pitfalls Google Wallet has run into, namely the Near Field Communications limitations and the limited payment methods … Relying on software and QR codes, Passbook also avoids the limitation of static hardware technology. It’s more flexible too in that users can add apps from vendors they trust or already have a relationship with.”

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About QWASI

QWASI stands for With All Solutions Integrated. QWASI So.Lo.Mo Media Converged has now integrated Social and Location (LBS) into its Mobile Marketing platform — becoming the dominant player in So.Lo.Mo Technologies. The company’s technologies can create SMS text campaigns that can be shared into Social, Social postings that can be shared into mobile, and all users can be notified and retargeted via LBS and geofencing capabilities.

(QWASI Media Relations)

Contact: Harold Medina

(877-747-9274)

(press@QWASI.com)

Tech Crunch:  Microsoft just announced it has indeed acquired Yammer, the four-year-old social networking company for enterprises, for $1.2 billion in cash.

The announcement confirms weeks of very credibly-sourced rumors that have been floating for weeks around the tech blogosphere (and San Francisco’s popular cafes, as first overheard by Business Insider’s Owen Thomas.) The actual price tag is exactly what had been reported by the Wall Street Journal more than a week ago. According to Microsoft, the Yammer team will be folded into its Microsoft Office division while continuing to report to Yammer’s CEO and co-founder David Sacks.

What is Yammer?

Yammer, Inc. is an enterprise social network service that was launched in 2008.^[1] Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. Yammer originally launched as an enterprise microblogging service and is now known as a private enterprise social networking service, also with applications on several different operating systems and devices. - Wikipedia

Tech Week Prepares to takeover NYC May 14-23

Internet Week is May 14-21.  Check out all the events: HERE

Tech Crunch has there big event just following: May 19-23: http://techcrunch.com/events/disrupt-ny-2012/event-info/  Tech Crunch will be featuring their Hackathon to open the series, then Disrupt Battlefield, the premiere start up launch competition by TechCrunch. Up for grabs is the $50,000 prize and the coveted “Disrupt Cup,” and new open doors.

Gigaom & Paid Content has a great series scheduled for the 23rd at Time Center.

Please let us know if you have an event you want posted.