The study, commissioned by Twitter from Kantar Media’s Compete, revealed that Twitter’s mobile-first users are more engaged than mobile users in more ways than one, skew younger, and tend to be more receptive to branded content than their desktop counterparts.
The announcement confirms weeks of very credibly-sourced rumors that have been floating for weeks around the tech blogosphere (and San Francisco’s popular cafes, as first overheard by Business Insider’s Owen Thomas.) The actual price tag is exactly what had been reported by the Wall Street Journal more than a week ago. According to Microsoft, the Yammer team will be folded into its Microsoft Office division while continuing to report to Yammer’s CEO and co-founder David Sacks.
What is Yammer?
Yammer, Inc. is an enterprise social network service that was launched in 2008. Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. Yammer originally launched as an enterprise microblogging service and is now known as a private enterprise social networking service, also with applications on several different operating systems and devices. - Wikipedia
Tech Crunch: “The new revenue model we recently put in place is built around creative brand advertising, which is something that Facebook and Google don’t support,” Karp said. Rather than a/b testing a blue link to try to find the most effective direct response ad, Karp wants brands to use Tumblr to tell stories that create intent on the part of consumers — which is the type of advertising that they want to see anyway.
Also, while much of the available ad space being sold by other Internet companies goes to big brands, Karp sees an opportunity to make inventory available to individual users, who could use the space more effectively, and who might not annoy their friends in the way that brand advertising might.
“We want to make some real estate available not just to big brands, but to carve it out for people that are already a part of the network,” Karp said. “It’s problematic when that American Express post shows up in your feed, but it’s different when it’s one of your friends.”
In addition to talking about the new revenue products, Karp described the organizational transition which recently took place and enabled long-time Tumblr president John Maloney to resign. Tumblr has grown from 15 employees to more than 105 since the beginning of last year. A lot of those hires were made to add senior executives to the staff who could oversee various different parts of the organization. Not only did that allow Maloney to step down, but it also meant that Karp hasn’t really written any code over the last six months.
Tech Week Prepares to takeover NYC May 14-23
Tech Crunch has there big event just following: May 19-23: http://techcrunch.com/events/disrupt-ny-2012/event-info/ Tech Crunch will be featuring their Hackathon to open the series, then Disrupt Battlefield, the premiere start up launch competition by TechCrunch. Up for grabs is the $50,000 prize and the coveted “Disrupt Cup,” and new open doors.
Please let us know if you have an event you want posted.