Executives with itchy Twitter fingers can rest easier after federal securities regulators blessed the use of social-media sites to broadcast market-moving corporate news.
By analyzing tweets about live TV, Nielsen and SocialGuide found that Twitter is one of three “statistically significant variables” to influence ratings. The other two factors are a show’s ratings from the previous year and advertising spending.
TechCrunch: Going into the Super Bowl, folks who care about such things probably knew it was not only going to be the Most Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity that it saw.
Twitter says that of the 52 national ads that ran during the game, 50 percent included hashtags (to give credit to a writer who was actually willing to count them up, that matches what Matt McGee said over at MarketingLand a few of days ago). And those ad-related hashtags were mentioned 300,000 times on Sunday, an increase of 273 percent from last year.
American Banker: Big banks are bringing their fight for new customers from street-corner branches to mobile phones — where they’re getting a cheaper fix.
Strapped for new revenue and pressed into waves of cost cuts, the country’s largest banks are trying to keep the customers they have, woo the ones they don’t and do it all for less.