Mobile Marketing Watch: While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons.
As major retailers escalate their incorporation of mobile coupons into all facets of their marketing strategy, consumers have begun searching for coupons not only at home on their computer or mobile device, but when they’re actually shopping at bricks and mortar stores.
Mobile Marketing Watch: Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through 2017.
Forrester’s new “U.S. Online Retail Forecast, 2012 To 2017” report indicates that mobile will be critical to the ongoing eCommerce boom in the United States.
Mobile Marketing Watch: Getting in and out of Walmart may become a much faster process if the latest mobile technologies are successfully deployed by the retail behemoth.
Walmart’s iPhone Scan & Go pilot program is set to expand to more than 200 stores. Walmart shoppers at these locations will be able to use their iPhones to scan and pay for items at self-checkout counters.
4. San Diego Chargers Most teams have an SMS list to let fans keep up with the team throughout the season, but the Chargers went one step further. During the off season, subscribers receive updates about star players and training regimens, alerts on local appearances, and opportunities to get involved in polls and trivia contests to win Chargers swag. If there’s a better way to keep in top-of-mind awareness when not immediately relevant, we haven’t seen it.
Mobile Marketer: Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial Media.
Millennial Media’s November Smart report looks specifically at the retail and restaurant industries. In addition to using examples to show what these companies are doing in mobile, the report also examines how consumers respond to mobile advertising from restaurant and retail brands.