Venture Beat: Let’s be frank: Mobile ads suck. Not only are they dull and not making anyone as much money as they should, but people aren’t even clicking them intentionally. In fact, almost forty percent of mobile clicks are made by accident, according to a recent report from eMarketer.
While lots of companies are throwing lots of money at the problem, voice software maker Nuance is looking at it from another, more interesting angle: Instead of focusing on clicks as the success metric for mobile ads, Nuance wants to use voice recognition to engage people in a way that banner ads never could.
Mobile Marketer: Hearst Corp.’s Esquire magazine has rolled out a mobile application that uses a reader’s voice and an interactive question-and-answer session to serve up personalized content.
Esquire’s app uses the magazine’s fashion, grooming and drink personalities to help readers find their perfect look or cocktail. The Talk to Esq app works with iPad and iPhone devices, and is powered by Volio.
Mobile Marketing Watch: While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons.
As major retailers escalate their incorporation of mobile coupons into all facets of their marketing strategy, consumers have begun searching for coupons not only at home on their computer or mobile device, but when they’re actually shopping at bricks and mortar stores.
Mobile Marketer: Consumers are increasingly relying on mobile applications to help them manage their health and fitness, with the top 10 mobile health apps generating up to four million free and 300,000 paid downloads per day, according to research2guidance.
Currently there are more than 97,000 mobile apps available related to health and fitness, mostly helping users track specific health parameters as well as provide basic information and guidance. The mobile health app marketplace is expected to grow significantly over the next few years as the number of solutions offered increases and new business models are introduced.
Mobile Marketing Watch: Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through 2017.
Forrester’s new “U.S. Online Retail Forecast, 2012 To 2017” report indicates that mobile will be critical to the ongoing eCommerce boom in the United States.