Financial Planning: Each social media site has its own culture. Every advisors needs to learn how to exist in them or risk getting lost in the crowd.
Have you ever unfriended someone on Facebook? If not, ask your kids because they have. Ask them about the storm that it creates. It is as if you slapped someone in the face
LinkedIn has the easiest out when it comes to relationship management. LinkedIn is the place for business networking but there are a lot of social rules. You do not need to accept LinkedIn requests because it is a place for business. If you receive a request not stemming from a business relationship, its acceptable, though not preferable, not to confirm. This actually helps the platform maintain its integrity through qualified connections, but, if you are looking for a new job or if you start following a company while you are at another company, this can spell disaster for you.
On LinkedIn, groups have rules that you need to follow, if you don’t, expect to get blasted by members. Remember: don’t post silly things about your personal life on LinkedIn. This is a platform is for business only.
Twitter is an underutilized social media platform for advisors. Most advisors have heard of the “Law of Large Numbers,” Twitter is the way to use that principle to draw attention to your website, blog, fan page or publication.
I have had many advisors say to me, “Shouldn’t I have a lot more followers that people I am following?” My answer would be a resounding yes if I was coaching Suzie Orman or Jim Kramer, but for most advisors, the answer is a resounding no.
Here’s why: people look at Twitter differently than Facebook, Pinterest, or LinkedIn. It is about scaling your message, if you do not follow people back; they will un-follow you. Most Twitter users have tools that have follower time bombs, which means if you do not follow them back they will immediately un-follow you.
Remember, as a newbie to Twitter and a non-Billboard topping celebrity, you need to draw attention to your message. Traditionally, people you “follow” will in turn “listen” to you. So, until you are a national celebrity, you need to follow the rules and social aspects of Twitter. Lady Gaga does not need to scale her message because her celebrity does this for her. Trust me, without that celebrity status, Ms. Gaga would be following everyone who followed her.