By analyzing tweets about live TV, Nielsen and SocialGuide found that Twitter is one of three “statistically significant variables” to influence ratings. The other two factors are a show’s ratings from the previous year and advertising spending.
Mashable: Want a live look at voting patterns across the United States this Election Day? Facebook and Foursquare both have real-time maps of polling place check-ins across the country, broken down by state.
Facebook’s map runs on autopilot: Load it up, sit and watch, almost like an iTunes visualization. Blue dots show a polling place check-in, while a counter above tallies the total check-ins. The map can also be switched into an impressive full-screen view.
Mashable: If you can’t stop yourself from buying accessories, clothes, handbags, apartment decor and recipe ingredients after seeing them all in pins, you’re not alone.
Mashable: A recent Pew Research Center study found that 66% of people between the ages of 18 and 29 in the United States own a smartphone, and smartphone usage among all adults is up 10% year-over-year. Not only that, the number jumps to 68% for people living with household incomes of $75,000 or higher.
Political campaigns, like any organization or business looking to gain supporters, are taking note of these statistics. Both the Obama and Romney camps have revamped their digital strategies to utilize mobile to its fullest potential.
Mobile Politics, an app and website that allows U.S. political candidates to interact with their constituents, estimates that more than 80 million voters in the United States will access political information critical to their decision making process via their smartphones. If accurate, this is more than a 200% increase from the 2008 presidential race.
Whether it’s announcing a vice presidential pick or accepting SMS donations, mobile is clearly a major player in this year’s election. Here’s a look at how the presidential contenders and their digital strategists are working to engage voters through their mobile devices.
Mashable: Continuing her dominance on social media, pop megastar Lady Gaga has become the first person to rack up 30 million Twitter followers, beating out fellow musicians Justin Bieber and Katy Perry.
Mashable: With about five weeks left until the 2012 presidential election, both Democrats and Republicans are kicking their campaigns into high gear.
As more potential voters turn to the Internet to stay connected — and less are catching political TV spots — the need to leverage social media to hit respective audiences has never been greater. But the payoff could be huge for either party.
The force behind the campaign for Republican candidate Mitt Romney includes a digital rapid response department that works alongside the communications team at its Boston headquarters. Romney’s digital director, Zac Moffatt — who oversees all social media initiatives, as well as email and text message marketing, website and online advertising and mobile strategy — says the campaign is getting ready to ramp up efforts in the days leading up to the election, and social media will play a big part in that.
Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.