Users will be able to log in with their LinkedIn credentials in Outlook and see profile information like photos and status updates for anyone who emails them. LinkedIn data will also be added to contact cards in Outlook.
Microsoft Office is available as a free consumer preview now and is expected to formally launch early next year.
Blog.LinkedIn: You might recall that back in May, we made LinkedIn Today, our social news product, even easier to navigate by completely re-imagining the look and feel of the product. This initiative was driven by one of our key design principles to simplify the experience; creating an elegant, delightful and customized experience for news consumption.
In keeping with our continued vision to constantly refine our products with our members’ needs in mind, we are pleased to announce two new features we’ve added to LinkedIn Today.
OnlineMediaDaily: LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network’s first step toward monetizing its rapidly growing mobile audience. LinkedIn is trialing the in-app ads with Cisco and Shell.
Well received when launched in April, LinkedIn’s iPad app bears little resemblance to its Web site or smartphone apps. The design more closely mirrors that of personalized magazine apps like Flipboard, with slick graphics, a calendar widget and an “updates” page featuring a news digest of shared stories and status updates. Users can also swipe to access different sections.
Forbes: Social media addicts may be dismayed to learn today that Twitter updates will no longer automatically sync with LinkedIn accounts. In a blog post earlier today, Ryan Roslansky, Head of Content Products at LinkedIn, noted that as part of Twitter’s “evolving platform efforts,” tweets will no longer be displayed on LinkedIn.
The change ends a two-and-a-half-year partnership between the two companies and marks a larger shift by Twitter away from third party applications. Previously, users could opt to have all tweets, or just those tagged with the hashtag #in or #li, flow directly onto their LinkedIn profile pages.
Mashable: The news just keeps getting worse for LinkedIn. The social network for work professionals is being sued for $5 million after more than 6 million of its users’ passwords were leaked online earlier this month.
Katie Szpyrka, a LinkedIn user from Illinois, filed the lawsuit. She claims LinkedIn deceived its more than 160 million members by having a security policy “in clear contradiction of accepted industry standards for database security.” Szpyrka is seeking class-action status for the suit.
LinkedIn spokeswoman Erin O’Harra told Reuters that “no member account has been breached as a result of the incident, and we have no reason to believe that any LinkedIn member has been injured,” something that Szpyrka’s lawyers would have to prove for their suit to be successful.
Forbes: The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.
Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore.
The big takeaway: That using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.
“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are
encouraged to speak up, exercise personal initiative, connect with fellow
collaborators, and innovate,” the IBM study concluded.
Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.