Media Converged, a division of Qwasi Inc.

Twitter gives an instant snapshot of the buzz around television shows, computer game launches and even new ads, but many media executives are simply too busy to tweet or engage with the microblogging service very much themselves.

Digital reluctance is particularly strong amongst “old media” leaders, who told this week’s Reuters Global Media Summit they were uncomfortable with sharing personal information, especially in 140-character bursts.

Maurice Levy, chief executive of advertising group Publicis, said Twitter and its social networking sister Facebook were simply not for him.

It’s been nearly two months since Facebook launched a new breed of social apps in partnership with media brands including Netflix, Spotify and the Washington Post at its f8 conference, allowing users to consume content within Facebook’s platform and share what they’re watching, listening to or reading in real-time. Now the social network is gearing up to announce a slew of new partnerships in 2012.