The less-useful hospital blogs appear little more than an afterthought, marketing ploys with less-than-compelling content that are updated infrequently, attracting few readers and doing little to advance hospitals’ objectives.
To be clear, hospital blog posts that run into the millions of page views are rare and unlikely. But by setting your sights lower — say the thousands or tens of thousands — you can come up with a realistic plan for generating buzz around your hospital and traffic for its web properties. And the good news is that it gets easier over time.
The YouTube Partner Promotion Team announced this new initiative last week on the YouTube Creator blog. They explain to partners, “We are happy to announce YouTube Partner Promotion, a new program that aims to grow your audience by bringing together new and existing tools to showcase your content on YouTube and relevant sites across the web. The newest of these tools, automatically turns your videos into ad units and places them on the Google Display Network where they can reach 92% of the internet population. You can think of it as extending Featured Videos across the web.”
Between Obama joining Tumblr, and being the 10th largest social network with 6.8 million weekly visits and 13.4 million unique visitors, Tumblr continues to be a growing force in the social sphere…
Infographics about sharing run rampant on the web, but every year the folks at clearspring, the makers of the popular “AddThis” widget, tally up all the shares they’ve seen over the last year and give the world some interesting statistics about what’s working and what’s not. This year’s infographic has a lot of interesting elements, including the reveal that Tumblr sharing continues to grow exponentially.