Report: Social TV Market To Be Worth $256.44BN By 2017; Europe Taking Largest Share Now
TechCrunch:The global social TV market is already a multi-billion dollar industry, with TV giants betting big money on second screen viewing, but the market is set for double-digit growth in the the next five years, according to a report by market research firm MarketsandMarkets. The research firm expects the market to grow from $151.14 billion this year, to $256.44 billion by 2017 — an estimated CAGR of 11.2 percent from 2012 to 2017.
“The future for the television is social through integration of social interaction on the television. Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenge,” the report notes.
The Wall Street Journal: There’s a new critic in television writing rooms pressuring some producers to tweak scripts: the Twitterati.
Comments posted on Twitter and other social-media websites about television shows have exploded in the past year, to 75.5 million in July from 8.8 million a year earlier, far faster than overall growth in such comments, according to research firm Bluefin Labs. And the comments are beginning to have an impact on the writing of shows.
Mashable: The X Factor season two premiere Wednesday night ignited 1.4 million comments from viewers on Twitter and Facebook, making it the most talked about premiere for a series ever.
In comparison, rival singing competition The Voice premiered Monday and generated 202,000 comments. The Voice premiere, however, won the TV ratings with an average of 12.3 million viewers compared with X Factor‘s 8.5 million.
A tear-jerking audition of Jessie J’s “Who You Are” from Jillian Jensen incited the most activity, with viewers commenting heavily on judge Simon Cowell’s reaction. Cowell, who first became a household name in 2002 as the brutally honest judge on American Idol, choked up and admitted he “lost it” for the first time in his life.
At its peak, the emotional moment netted 17,067 comments per minute, Bluefin Labs tells Mashable.
* 20 million Americans tune in to primetime TV speeches
* Twitter feeds light up as audiences turn to social media
* Ann Romney speech reaction is positive; Christie mixed
Howling wind, driving rain and potential damage in New Orleans from Hurricane Isaac hasn’t yet dampened U.S. Republican convention media coverage, but early TV ratings proved only so-so while many people instead “tuned in” to social networks.
Republican fears that Isaac’s battering of the U.S. Gulf Coast would steal the spotlight eased on Wednesday, a day after a key speech by Ann Romney, wife of Republican presidential candidate Mitt Romney, stole the show from New Jersey Governor Chris Christie.
Nielsen says it is ready to sell what many advertisers have been clamoring for: a system that standardizes ratings for television and online ads. The new system, given the name “cross-platform campaign ratings,” will combine Nielsen’s existing television ratings, which measure the reach and frequency of ads on TV, with Nielsen’s new online campaign ratings, which apply the same measurements to the Web. Until now, the two types of ratings have existed on their own, frustrating companies that want to know how their TV and Web ads do or do not work together.
SXSW 2012 has proven to be the ultimate convergence of entertainment and technology. Blogger/MSNBC correspondent Meghan McCain and Bravo’s Watch What Happens Live Andy Cohen joined What’s Trending live to talk about creating digital brands, social media censorship and playing drinking games on tv.
The YouTube experience on Sony’s TV sets now has the ability to play HD video. Previously, the output was mediocre at best, but it should now should offer a crisp, high-definition image for videos with that capability.
Earlier this month, “The X Factor” became the first-ever reality-TV competition show to allow voting by Twitter. (See "How to Vote for Your Favorite Act on The X Factor" in the Twitter Help Center.) What’s that done for its social-TV footprint? Ad Age asked our editorial partner Bluefin Labs, a Cambridge-Mass.-based social-media analytics company that specializes in social TV, to give us a view into the data it’s been collecting on the show all season. Some notes about the charts below:
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