Executives with itchy Twitter fingers can rest easier after federal securities regulators blessed the use of social-media sites to broadcast market-moving corporate news.
Financial Times: It is five months since General Motors last spent a cent on Facebook advertising. The US carmaker’s revelation in May that the $10m it spent on ads had failed to deliver returns stunned the social network on the eve of its initial public offering. Facebook is yet to win back the carmaker’s business.
But GM – one of the world’s largest advertisers – is no social-media refusenik. Its brands, such as Chevrolet, Buick and GMC, have been actively buying ads on Facebook’s main challenger, Twitter, for two years now.
Mashable: With about five weeks left until the 2012 presidential election, both Democrats and Republicans are kicking their campaigns into high gear.
As more potential voters turn to the Internet to stay connected — and less are catching political TV spots — the need to leverage social media to hit respective audiences has never been greater. But the payoff could be huge for either party.
The force behind the campaign for Republican candidate Mitt Romney includes a digital rapid response department that works alongside the communications team at its Boston headquarters. Romney’s digital director, Zac Moffatt — who oversees all social media initiatives, as well as email and text message marketing, website and online advertising and mobile strategy — says the campaign is getting ready to ramp up efforts in the days leading up to the election, and social media will play a big part in that.
Gigaom: As Twitter shuts off the access that services like Instagram and Tumblr used to have to its valuable “follower graph,” it is also promoting the new relationships it has with media players like NBC. Between them, those two moves speak volumes about the company’s future.
“To our dismay, Twitter has restricted our users’ ability to “Find Twitter Friends” on Tumblr. Given our history of embracing their platform, this is especially upsetting. Our syndication feature is responsible for hundreds of millions of tweets, and we eagerly enabled Twitter Cards across 70 million blogs and 30 billion posts as one of Twitter’s first partners… We are truly disappointed by Twitter’s decision.”
Red Orbit: Starting Tuesday, August 14, Comedy Central (comedycentral.la / comedycentral.com.br) unveils its first 100% online and social media campaign. Created by Wieden + Kennedy Sao Paulo, the concept of “Continente Comedia” (#continentecomedia) aims to show how humor is celebrated in Latin America. The campaign features a spot produced exclusively for the Internet, stand-up comedians talking about Twitter’s Trending Topics and a Facebook application.
The campaign can be followed on Twitter via hashtags #CONTINENTECOMEDIA and #BRASILCOMEDIA. Supporting these hashtags, Comedy Central Latin America will produce a series of videos in which Latin American comedians will comment on Twitter’s weekly Trending Topics.
Video monologues from local comedians in Mexico, Chile, Brazil and Argentina will be uploaded weekly for eight weeks on comedycentral.com.br and comedycentral.la. Comedians include Gonzalo Curiel for Mexico (@goncuriel), Fernando Sanjiao for Argentina (@cuestiondefer) for Brazil Murilo Gun (@MuriloGun) and Fabrizio Copano for Chile (@fabriziocopano).