LinkedIn With Next Version Of Microsoft Office
BusinessInsider: LinkedIn announced on its blog this evening that Microsoft will support integration with the social network in the upcoming version of Office.
Users will be able to log in with their LinkedIn credentials in Outlook and see profile information like photos and status updates for anyone who emails them. LinkedIn data will also be added to contact cards in Outlook.
Microsoft Office is available as a free consumer preview now and is expected to formally launch early next year.
Allure Expands Annual Mobilized ‘Free Stuff’ Issue, Adds Pinterest Promo
While many magazines only started this year to embrace the mobile 2D code technique of activating print with smartphones, Allure is already in its third year of a massive annual multi-platform project. The August ‘Free Stuff’ Issue appears this week, brimming with daily opportunities for readers to scan a Microsoft Tag and enter to win one of 32,000 beauty products. In its previous two iterations, Allure’s mobilized summer freebie issue set new benchmarks for mobile interactions. Last year the issue attracted over 575,000 scans and 830,000 entries.
This year the program has expanded substantially and grown even more sophisticated. Readers will get a portable Microsoft Tag that can be removed from the issue so they can scan it to enter a daily series of two to three time-limited sweepstakes entry windows. The reader can register for specific contests so that SMS alerts are sent as reminders to enter. There will be 158 giveaways in all, the company says.
Microsoft’s New Social Strategy: Buy Yammer - $1.2 Billion
Tech Crunch: Microsoft just announced it has indeed acquired Yammer, the four-year-old social networking company for enterprises, for $1.2 billion in cash.
The announcement confirms weeks of very credibly-sourced rumors that have been floating for weeks around the tech blogosphere (and San Francisco’s popular cafes, as first overheard by Business Insider’s Owen Thomas.) The actual price tag is exactly what had been reported by the Wall Street Journal more than a week ago. According to Microsoft, the Yammer team will be folded into its Microsoft Office division while continuing to report to Yammer’s CEO and co-founder David Sacks.
What is Yammer?
Yammer, Inc. is an enterprise social network service that was launched in 2008. Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. Yammer originally launched as an enterprise microblogging service and is now known as a private enterprise social networking service, also with applications on several different operating systems and devices. - Wikipedia
Social media with an academic purpose, seems like a great idea for students - after all the Web was created for sharing information - not just statuses … :)
Microsoft is joining the increasingly crowded social media market, recently going public with So.cl. Not to worry — this is not Microsoft’s attempt to take on Facebook, Google+ or Twitter.
So what exactly is So.cl, pronounced social? In short, it’s a social network geared at helping students interested in social media. Microsoft describes it as “a research experiment for students focused on combining web browsing, search, and social networking for the purposes of learning.”