Media Converged

Media Converged is a social media marketing and mobile consulting firm, focused on developing unique and authentic strategies to cultivate and allow for real communication between brands and their consumers.

Looking at today’s world of online information and social chatter, there are many people talking, but not too many listening or connecting in authentic ways.  Media Converged looks to change this landscape by fostering organic relationships between like minded groups and brands, all the while using social media and mobile to bridge the gap.   By focusing on already developed groups in the social media space and taste makers with niche active audiences, Media Converged will be able to help clients target appropriate groups, and keep those spaces of people engaged and active with brands via tools like twitter, facebook, foursquare, linkedin, youtube, etc.

The client base Media Converged is looking to target, are those organizations who are doing great work, but do not have a strong online presence to reflect their efforts.  Too often good businesses, artists, restaurants, museums are overlooked because their seo is lacking and their social media engagement is virtually non existent.  Many of these organizations do not have the time, know how, or resources to optimize the tools offered by social media.  Additionally, the social media tools within facebook, twitter, foursquare, are so rapidly changing that small businesses barely have time to keep up.  Media Converged assists businesses and brands in overcoming this challenge by creating simple strategies to develop an online presence, increase seo, engage the right audiences, and become more consistent in their online marketing approach.  

The Media Converged Team has a simple approach in working with clients:

A.  What is the company’s current online landscape and social media presence?
B.  What are the specific goals of the organization, both online and offline?
C.  What tools are available in the marketplace to help the company achieve their goals?
D.  What unique strategies and campaigns can be developed to achieve said goals?
E.  After new strategies are implemented, what is the response and are goals achieved?
F.   Lastly, analyze the metrics/analytics.  What worked, didn’t work, & apply learning to future campaigns.

Additionally, one of the core strategies to the Media Converged marketing philosophy is that every business we work with must have a cause or charitythat they support.  Charitable causes have long been used as a marketing device by large organizations to give positive talking points and spin in media, but at the local level this isn’t just a platform; it creates local, civic engagement.  Giving back: in the form of a cause or charity, fosters good will in communities, which is then reciprocated to businesses with consumer spending.  This in turn offers growth for these smaller business, and rewards everyone in the communities.

Media Converged will be working with businesses and brands of various sizes, to develop online and mobile strategies to achieve organizational goals.  However, more than a company that assists in achieving client goals, Media Converged hopes to develop its own brand into a trusted organization.  Media Converged will act as an organic glue, rooted in positive marketing that builds brand awareness through constructive social campaigns.  By empowering customers through engaged online social communication experience, brands become trusted, fostering a symbiotic partnership where enterprise, consumers, and community ultimately win.