Virtual- Strategy Magazine: Vipster.me has launched to give small business owners the ability to create their own branded mobile loyalty cards. Companies can design an HTML5-powered card with their logo, locations and offers which can then be embedded as a website widget or hosted at their vipster.me page.
Cards work on any smartphone and are compatible with Apple’s new Passbook feature to be released with iOS6 this fall.
Vipster founder David Garzotto said, “When a business makes an offer through a third-party loyalty program, it mainly increases loyalty towards that service rather than the specific business. Instead of helping companies to promote one-time deals, we are providing a turn-key platform to convert occasional buyers into loyal customers.”