REALTORS: Social Networking Success
Tour Real Estate: The game has changed, but there’s still a lot to be said for a good name.
Technology has revolutionized the way real estate is done; this can both be your biggest challenge and your greatest asset. For a short while SEO alone offered a refuge for the small but determined individual, but with the recent changes to Google’s search algorithms the stability of those methods has come into question. While a firm foundation in solid search engine optimization is still the best place to start, in this increasingly competitive market you need a little more to get ahead.
Enter social media.
Unless you’ve been living under a rock you’ve heard about Facebook, Twitter, and some of the other big boys of the social world online. You are likely already using at least one of these type of networks for personal use. And you’ve heard of others using these systems to increase their real world interactions and to create more business – you may even have business account setup – but aren’t really sure what they’re supposed to be doing to help.
Top 7 ways for a Realtor to use Social Media
Seanmalarkey: I do many coaching calls for our 500millionstrong clients. Many of them are Realtors and I get a lot of the same questions about Real Estate & Social Media.
So I thought it might be helpful to the Realtor community to give this advice on how to use Social Media.
Here are some of the best ways to use Social Media as a Realtor.
QR Code for Real estate
Bestmlslistings: You could not know but since ever, I’ve commonly been quickly to check new advertising ideas as they come out. And due to the fact I own codytech.com, it\’s commonly been a method to put those ideas on the world wide internet. That was the case when I heard about the QR codes about 2 years ago.
I read an write-up on the world wide internet about it and I know they’re utilized for literally every single factor there. You walk within the street, pass by a restaurant and it is achievable to see a QR code on the wall, beside the door. You take a picture with you cellphone and you get the menu and pricing on your screen. It\’s that fundamental.
Of course, sky’s the limit. It is achievable to uncover those code on T-shirt, coffee mugs, and any sales supplies supplied, such as Real estate flyers or enterprise cards.
QR Codes for Real Estate: Tips and How-To
Real Estate SEO: After such an overwhelming positive response to our October post on QR codes, we’ve decided to write a follow-up blog post on QR codes and their role with online real estate marketing and how to implement them.
To refresh your memory, a QR (Quick Response) code is a machine-readable 2D image, similar to a barcode. They can be read by scanners or by applications on smart phones, which then directs the user to any URL that the QR code owner desires. And in the world of real estate, QR codes are becoming increasingly popular as a fast and easy way to connect online initiatives with offline marketing. These codes make it much easier for people to visit your real estate website or individual property listings directly from their smartphones. And using sophisticated Google Analytics software, which we at Boston Logic utilize for ourreal estate SEO client campaigns, you can for the first time track the effectiveness of a print campaign!
QR Codes for Real Estate
QR Code Base:The uses of codes are virtually limitless. With the ability to hold thousands of bytes of information, and thereby thousands of alpha-numeric characters, quick response codes are really late in the coming. What has caused their sudden popularity outside of the original design purpose is the vast availability and application of reader/scanner technology on mobile devices. Virtually every household in America has a portable scanning device: their phone.
Some years ago when I first started toying with the idea of QR codes as a catalog scan item the smart phone was still in infancy. In fact the best option I could think of at the time was a Palm – which had no telephone. Now with today’s high speed mobile connected devices like the Android, Blackberry and iPhone the options are really opening wide.
3 Steps to More Leads for Realtors Using QR Codes
QRlicious: What’s not to like about doing less work and increasing leads at the same time? Using QR codes and a little bit of ingenuity, Realtors can effectively reduce the amount of time wasted on leads that will never end up buying and increase the amount of good leads hitting their inbox each day! Once you’ve taken the time to implement a smart mobile campaign you’ll quickly find that QR codes and mobile landing pages can form a powerful lead magnet.
I’m sure you’re asking me (in your head), what steps will I need to take in order to create and deploy an engaging QR code campaign for my real estate business?
Since I knew you’d ask, I’ve created a quick step-by-step plan for success!
Sitomic Helps Real Estate Agents Increase Marketing ROI by Using QR Codes
PR Web: QR Codes are becoming increasingly popular among real estate professionals, but in most cases the technology is not used to its full potential. That’s why Sitomic developed an online QR Code Marketing tool to help real estate agents run top-quality QR Code campaigns and add substantial value to print advertising.
Sitomic introduces all-in-one QR Code Marketing for Real Estate. The platform offers a complete set of tools to create mobile-optimized sites, run multiple QR Code campaigns and track visitors from individual print sources. All accounts start with a 7-day free trial and can be used on a flexible, pay-as-you-go basis.
In the real estate industry, QR Codes can add substantial value to print advertising. QR Codes can be scanned to view additional property photos, map the listing, or share it with friends and family via email and social networks. Mobile technology enables interested parties to take action immediately upon seeing an ad, turning those lingering viewers into potential buyers.
By now you have seen these icons that look like abstract paintings on various marketing products. But do QR codes belong in real estate agents’ marketing strategy? QR codes are a cutting-edge method of directing consumers to a company’s web site or landing page when they scan their mobile device over the image.
QR codes are fast-growing marketing strategy for all types of companies. They can be a great way for real estate agents to attract potential buyers and sellers. Before beginning to incorporate QR codes into your real estate marketing strategy, it is important to review some essential facts. QR codes are meant to be used by consumers who have smart phones.
Grow Real Estate business using Social Media
SocialMediaToday: I help businesses (of various industries) with their social media marketing initiatives, but in the last year I’ve focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers.
With member bases equivalent to the population sizes of entire countries, social media networks represent enormous opportunity potential for businesses. This is particularly true for businesses that rely on generating new leads, such as real estate marketing. It would seem, in fact, that social media and real estate marketing are a perfect fit for each other.
Social media is particularly effective in generating traffic; real estate selling is the type of business that benefits from continuous streams of new prospects. It is only logical that these two areas find each other and combine to form a dynamic partnership that promises to rock any real estate business venture. But even while there is a natural affinity between social media marketing and real estate selling, the desired positive effect is far from automatic.
Home tweet home: Agents turn to social media
ChicagoTribune: Your real estate agent wants to be your friend. Not your bowling or bridge partner, or a confidante to phone after a particularly tough day, but your social media buddy, a person who will keep you up-to-speed with newsy updates and insider information on the topsy-turvy world of real estate.
Gregg Slapak, a real estate broker with Exit Realty Redefined in Wheaton, has close to 5,000 Facebook friends — the maximum for the social networking site. On his recent birthday, more than 1,100 well-wishers from all over the world sent him greetings.
"I used to see social media as frivolous," Slapak said, "as people reporting whether they had gone to the gym or Starbucks on that particular day."
Why Real Estate Agents Need Social Media and Internet
BrianGardner: When you work in real estate, it’s very important to have an online presence. If you’re a real estate agent and you aren’t harnessing the power of social media and blogging, you are hurting yourself and your business.
During these tough economic times, it’s even more important for real estate agents to make themselves known as a credible source in their field, and networking online can make all the difference.
1. Attracting Buyers and Sellers
As a real estate agent, you can use social networking sites to attract home buyers as well as people who want to sell their homes. While the majority of real estate agents will have honed their skills offline, building a social media presence can lead to more prospective clients finding you and either listing their home with your agency or purchasing a home you represent.
Add Mobile Layer To Your Real Estate Marketing
MobileMarketer: For any real estate marketing campaign to deliver results, Realtors – no different than any other advertiser – must put their marketing messages where more people will see them and respond. As consumers lean more and more on cellphones and text messaging as a primary means of communicating, real estate agents across the country are learning there’s no better way to market properties and stay in touch with potential home buyers than by employing text message technology.
A text messaging program offers Realtors benefits that might include sending out a link to a monthly newsletter, or letting potential home buyers quickly and easily access property information on their smartphone. The options are endless, but in the end the goal is to sell more homes, and a simple text messaging program can become the driving force that helps any multipronged real estate marketing campaign do just that.
Real Estate Mobile
Real Estate Marketing Blog More and more consumers are growing accustomed to using their mobile phones as their main, and sometimes only, device for the majority of their communications for personal and business use. Although baby boomers (45 years old and over) still prefer computers over mobile phones (51% versus 21% respectively), Gen Yers (18 – 24 years old) prefer their mobile phones over their computers (47% versus 38% respectively) according to Accenture. This may not seem like enough to force real estate professionals to shift their attention to mobile marketing, but this trend is growing faster and faster as better, smarter and more affordable mobile phones continue to saturate the market.