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Tour Real Estate: The game has changed, but there’s still a lot to be said for a good name.

Technology has revolutionized the way real estate is done; this can both be your biggest challenge and your greatest asset. For a short while SEO alone offered a refuge for the small but determined individual, but with the recent changes to Google’s search algorithms the stability of those methods has come into question. While a firm foundation in solid search engine optimization is still the best place to start, in this increasingly competitive market you need a little more to get ahead.

Enter social media.
Unless you’ve been living under a rock you’ve heard about Facebook, Twitter, and some of the other big boys of the social world online. You are likely already using at least one of these type of networks for personal use. And you’ve heard of others using these systems to increase their real world interactions and to create more business – you may even have business account setup – but aren’t really sure what they’re supposed to be doing to help.

Seanmalarkey: I do many coaching calls for our 500millionstrong clients. Many of them are Realtors and I get a lot of the same questions about Real Estate & Social Media.

So I thought it might be helpful to the Realtor community to give this advice on how to use Social Media.

Here are some of the best ways to use Social Media as a Realtor.

Bestmlslistings: You could not know but since ever, I’ve commonly been quickly to check new advertising ideas as they come out. And due to the fact I own codytech.com, it\’s commonly been a method to put those ideas on the world wide internet. That was the case when I heard about the QR codes about 2 years ago.

I read an write-up on the world wide internet about it and I know they’re utilized for literally every single factor there. You walk within the street, pass by a restaurant and it is achievable to see a QR code on the wall, beside the door. You take a picture with you cellphone and you get the menu and pricing on your screen. It\’s that fundamental.

Of course, sky’s the limit. It is achievable to uncover those code on T-shirt, coffee mugs, and any sales supplies supplied, such as Real estate flyers or enterprise cards.

Real Estate SEO: After such an overwhelming positive response to our October post on QR codes, we’ve decided to write a follow-up blog post on QR codes and their role with online real estate marketing and how to implement them.               

To refresh your memory, a QR (Quick Response) code is  a machine-readable 2D image, similar to a barcode.  They can be read by scanners or by applications on smart phones, which then directs the user to any URL that the QR code owner desires. And in the world of real estate, QR codes are becoming increasingly popular as a fast and easy way to connect online initiatives with offline marketing.  These codes make it much easier for people to visit your real estate website or individual property listings directly from their smartphones. And using sophisticated Google Analytics software, which we at Boston Logic utilize for ourreal estate SEO client campaigns, you can for the first time track the effectiveness of a print campaign!

QR Code Base:The uses of codes are virtually limitless. With the ability to hold thousands of bytes of information, and thereby thousands of alpha-numeric characters, quick response codes are really late in the coming. What has caused their sudden popularity outside of the original design purpose is the vast availability and application of reader/scanner technology on mobile devices. Virtually every household in America has a portable scanning device: their phone.

Some years ago when I first started toying with the idea of QR codes as a catalog scan item the smart phone was still in infancy. In fact the best option I could think of at the time was a Palm – which had no telephone. Now with today’s high speed mobile connected devices like the Android, Blackberry and iPhone the options are really opening wide.

QRlicious: What’s not to like about doing less work and increasing leads at the same time? Using QR codes and a little bit of ingenuity, Realtors can effectively reduce the amount of time wasted on leads that will never end up buying and increase the amount of good leads hitting their inbox each day! Once you’ve taken the time to implement a smart mobile campaign you’ll quickly find that QR codes and mobile landing pages can form a powerful lead magnet.

I’m sure you’re asking me (in your head), what steps will I need to take in order to create and deploy an engaging QR code campaign for my real estate business?

Since I knew you’d ask, I’ve created a quick step-by-step plan for success!

PR Web: QR Codes are becoming increasingly popular among real estate professionals, but in most cases the technology is not used to its full potential. That’s why Sitomic developed an online QR Code Marketing tool to help real estate agents run top-quality QR Code campaigns and add substantial value to print advertising.

Sitomic introduces all-in-one QR Code Marketing for Real Estate. The platform offers a complete set of tools to create mobile-optimized sites, run multiple QR Code campaigns and track visitors from individual print sources. All accounts start with a 7-day free trial and can be used on a flexible, pay-as-you-go basis.

In the real estate industry, QR Codes can add substantial value to print advertising. QR Codes can be scanned to view additional property photos, map the listing, or share it with friends and family via email and social networks. Mobile technology enables interested parties to take action immediately upon seeing an ad, turning those lingering viewers into potential buyers.