Zdnet: Zoho is delivering on its promise to be a one-stop source for small-business applications with the addition of new cloud services for email and social media marketing.
The new application, called Zoho Campaigns, integrates into the company’s CRM software, which means small-business owners can maintain a single customer list that might be used for different purposes including marketing, sales automation or customer support.
Oh, and did I mention that people responding to campaigns can be automatically added to your CRM application?
“Today, customers need to spend a lot of time and effort integrating different applications they use for sales automation, email marketing and customer support,” said Raju Vegesna, evangelist for Zoho. “With the bi-directional integration between Zoho Campaigns and Zoho CRM, lists remain up to date and sales representatives can now see how customers acted on previous email marketing campaigns, right from within their CRM.”