Media Converged, a division of Qwasi Inc.
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Forget Google+ (I certainly have). Just used Pinterest in place of Google search. Let it begin.
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Now is much easier!!
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How Churches Use Social Media (via Mashable)
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WOOOOOOOOOWWWW!!!
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Monitise is tapping into the growing interest for mobile point of sale (mPOS) services with the launch of a white-labelled mobile payment service that helps banks, mobile operators and acquirers offer their business customers the ability to accept card payments on a mobile device and layer on a robust and scalable array of services enabling merchants to manage money on the move from one secure solution.
Deployed as a standalone solution or integrated into existing mobile services, Monitise mPOS is a complete mobile payment solution for businesses of all sizes. It can be integrated into existing Monitise services, including the world’s most used mobile banking platform, to help businesses protect and extend their position in an increasingly crowded mobile payments marketplace.
Mobile solutions are opening up faster and more convenient ways for businesses to manage money on the move. Mobile Point-of-Sale (mPOS) solutions enable businesses to process card payments at any time and in any location. Market estimates indicate mPOS acceptance could result in $1.1 trillion new card payments annually.
Embracing the power of mobile to locally target customers, Alliance Data piloted a geofencing text message program in Columbus, Ohio during the 2012 holiday shopping season. By opting in to receive location-based text messages, cardholders of several branded programs entered to win a $5,000 shopping spree. When each cardholder was within the mall’s perimeter, she received a text encouraging her to use her card for a chance to win.
OVERALL CAMPAIGN RESULTS:
20,500 email invitations
53% email open rate
519 participant, 752 triggered text invitations to shop, 37% of customers who opted in purchase & 95 transactions following geofence triggered texts
37% indicated the text messages influenced them to visit a brand
Participants spent more with their cards than forecasted - up 4.9%, and triggered sales per soft goods were 24% larger than average.
39% indicated the messages influenced their purchase decision
68% indicated they will likely signup for future location-based text campaigns
78% somewhat or strongly agree that mobile campaigns have the ability to influence consumers’ decisions to visit stores
84% were comfortable with using their phone to communicate with retailers
60% were not concerned with security or privacy with mobile
Unilever has teamed up with a Southern California grocery store chain for an in-store promotion that leverages mobile to make it easy for shoppers to track qualifying purchases and become eligible to win free concert tickets.
The promotion is taking place inside 36 Northgate Gonzalez Markets with the goal of driving mobile engagements for brands such as Axe, Dove and Ragu, raising awareness for two non-profits and helping the retailer build a mobile database. Mobile users can text in or scan a QR code to receive personalized shopping recommendations and product information, with those spending $50 on Unilever products receiving two free tickets to a Reyli concert on May 17 at the Honda Center in Anaheim.
The goal of the five-week program, which runs until May 11, is to provide shoppers with a personalized shopping experience while providing them with useful information about important causes.
At the same time, the platform supports Unilever’s efforts by enabling it to track purchases and close the loop on its promotional spend and sales.
“We believe that the grocery stores have an incredible network that they see and touch daily,” Mr. Hudson said. “Why give your data and your customers away to third party apps when you can control your users and serve messaging to them.
Unilever’s goal here was to support the grocery store at all costs - that’s why we figured that doing a private label app was the best way to do it,” he said.
the technology landscape
To promote Starhub’s online music store, DDB Group Singapore found a whole new way to combine music and fashion through RFID technology.
Twitter is nearing an agreement with Viacom to host TV clips and sell advertising on the site, reports Bloomberg. It is also reportedly discussing a content partnership with Comcast’s NBCUniversal, and one or more of the deals could be reached by mid-May…
A new report from the NFC World team has found that Disney’s new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions.
Disney Parks and Resorts’ next generation customer experience sets a new bar for mobile wallet design and provides critical lessons for anyone planning, implementing or supplying mobile wallet solutions, a new report has found.
Disney MyMagic+ uses custom built RFID “MagicBands” linked to a mobile app, customer relationship management system and hardware infrastructure to provide visitors with a significantly enhanced experience when visiting a Disney resort.
Guests can use the RFID wristbands to reduce the time they spend queuing, maximise the value of their visit, interact with Disney characters, pre-book and access attractions, lock and unlock their hotel room and even make payments at specially designed POS terminals. And, at the same time, Disney can gain deep insight into how guests use its resorts, create tailored marketing programs and generate additional revenue.
“Disney MyMagic+ sets a new bar for mobile wallet service design and provides a blueprint for how businesses and government organisations seeking to leverage mobile wallet technologies should approach the task of creating a business model that works for them,” says Sarah Clark, author of the new report and editor of NFC World and The Mobile Wallet Report.
“It also sends a clear warning shot across the bow of companies seeking to dominate the mobile wallet market by pushing others into conforming to their business model. Disney has implemented its next generation experience without the involvement of any third parties, and others will now wish to follow Disney’s example.”
Read More @ NFCWorld
